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Live Events Industry Launches Coalition in Fight Against COVID-19

Today, over 80 once-competing
live event production companies have banded together to launch Live for Life, a coalition offering engineering and support service solutions
in response to front line needs in the fight against COVID-19. Together, the
companies are applying their world class fabrication capabilities, logistics
expertise, significant raw materials inventories and labor to building
essential support systems, including temporary hospital rooms, testing centers,
emergency treatment patient rooms, PPE and more across the United States.

“Navigating COVID-19
healthcare is in part a logistical challenge – from the need for additional hospital/ICU
beds and drive-through testing centers, to aspects as simple as time and space,”
shared CEO Chris Meyer of George P. Johnson, a founding member of Live for
Life. “Together, the companies involved in the Live for Life coalition
recognized that our industry can make a difference. Event producers specialize
in planning complex logistics – in 2019 alone, we fueled the creation,
production, setup, and breakdown of 6,000 events in the U.S. We are highly organized
and efficient, very familiar with operating at scale, and we know how to build
the impossible quickly. Most importantly, we want to help.”

The live events industry
impacts over six million people – many of whom are now without income due to
COVID-19 restrictions. Dependent on in-person experiences, the damage to the
industry was swift and significant, and this new alliance channels its defining
grit and commitment by coming together to make a real difference. These people
are not just rolling over, they’re mobilizing.

“The idea to convert empty
convention centers to temporary hospitals came to life in a matter of days.
Every leader we contacted agreed to join this coalition without hesitation,”
stated Dave Walens, CEO of founding member, Exploring. “Competitors came
together as partners to meet this extraordinary need. This industry is united
and is making it happen.”

As a united force, Live for
Life has the volume and capacity to meet the temporary structure demand facing
the U.S. The coalition’s production and labor crews can be deployed regionally and
can have field hospitals operational within 72 hours of notification.

“We recognize that this
challenge is larger than any one organization. We are truly collaborating and
learning from each other as an industry,” added Nick Simonette, VP of Sales at
founding member Czarnowski. “Our gratitude and respect for our contemporaries
has exponentially expanded and we cannot wait to come together in a live
environment to talk, shake hands and even hug.”

Live for Life calls for
lawmakers, municipalities, government contractors and more to reach out to
or visit to learn


Live for Life

Live for Life is a nationwide alliance of over 80 event production companies
that have joined together to help fight COVID-19. The coalition offers
fabrication capabilities, logistics expertise, significant raw materials and
labor to build essential support systems, including temporary hospitals,
testing centers, emergency treatment patient rooms, PPE and more across the
United States. Participating live event experts include: Czarnowski, Exploring,
George P. Johnson, Exhibitor Media Group, Freeman, 3D Exhibits, Jackson &
Coker, Exhibitor Appointed Contractor Association, Experiential Developer and
Producers Association, ProExhibits, Exhibit Recruiter, Derse, ExpoDisplays, Gem
Exhibits, Classic Exhibits, CorpComm Exhibits & Events, Elevation 3D, STAR,
RENTEX, DS&L Group, Blue Sky Exhibits, CORT, OCTANORM, Exhibit Options, Choura,
CreativeHire, ATN Event Staffing, HighMark Tech Systems, 4Wall, Straight Up Technologies,
NParallel, beMatrix, BrandStand, AIM Meetings and Events, Techtonics, Impact XM,
Gilbert, GES, Gateway, stevensE3, Evo Exhibits, Shepard, Creatacor, Hill and
Partners, DZine International Furniture Hire, Apogee Exhibits and Environments,
Acer Exhibits and Events, Aluvision, Skye Agency, Dimension Design, Aggreko,
Productions Plus, Lighthouse Exhibits Inc, Apple Rock, Skyline Exhibits, GWF
Associates, LLC, Centerpoint Marketing, Brumark Total Flooring Solutions, IPME,
GraphicsNow, Ion Exhibits, EEI Global, Marquis Exhibits, City Graphics
Solutions, Exhibitus, Showbench North America, Evolve, Katherine Frank
Creative, Valley Expo Displays, Vector Five, 616GC, ABComRents, SmartSource, Sparks,
Fern, Synergy Design Group, ITC, AGAM, Moss, TrussWorks, and growing.

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Letter to the Industry

I’ve reached out to many of you and had the opportunity to listen
to concerns and stories of devastation, to share in the heartbreak of having to
let teammates go. We’ve witnessed our industry come to a standstill and watched
our life’s work evaporate within days. We share this common bond of hardship and
worrying uncertainty. When will it end, and what’s next? The unknown is so
uncomfortable and demoralizing after working so hard for so long.

But we have another common bond, and a very important one:
We are all entrepreneurs. We are the same people who started businesses in an
industry that barely existed. We risked it all for an opportunity to not only
build a business, but an industry.

Each of you has taken a dream and developed it into an
incredibly successful business. Your impact as an entrepreneur in this industry
and on this world is undeniable and a term used often these days,
unprecedented. You have hired hundreds if not thousands of people. You have
created opportunities for strangers who are now teammates, clients who are now
friends, and vendors who are now strategic partners.

Perhaps most importantly, you have paid it forward and
changed the lives of many people. As part of EDPA I’ve witnessed what you have
done for your industry and communities. You should stand tall and be proud of
all you have accomplished. This moment in time will not take this away from

Your experience as an entrepreneur will be needed again, and
more than ever. The good news is that this time you all are far more
knowledgeable and experienced. Think about the opportunity before you — you get
to start your businesses again and this time with tremendous experience and
wisdom. You get to reset everything. The mistakes you made the first time will
certainly not be repeated. Remember the first million you sold? How hard was
it? How profitable was it? I assure you the first million you sell this time
will be much easier and much more profitable.

What separates entrepreneurs from all others is our mindset.
That was not taken from us in this crisis. It will be the reason you will
succeed again, only this time better than ever. I can’t wait to witness

Stay tradeshow and event strong!

David Walens, President

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We’re In This Together

There’s no doubt that we’re all facing unprecedented challenges. But we know how strong our industry is — and that we’ll make it through this by supporting each other and working

Brumark is here to help you any way we can. It’s come to our attention that some companies are not accepting flooring returns.
If you purchased flooring for shows or events that have been canceled or postponed, we will take it back. Even if you didn’t purchase it from

  • If you purchased flooring from us, contact your
    Client Experience Manager or Account Manager to discuss return details.
  • If you purchased flooring from another company, we’ll apply a 30% restocking fee and give you a credit for future flooring orders. Contact us to learn more.

You can find contact information
or call 1-800-291-9606.

Just let us know how we can help. We are all stronger together.

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Brumark – Managing the Impact of Show Cancellations due to COVID-19

As we all know, everything is not “business as usual” right now. Our industry is going through a challenging time and we recognize the significant impact the recent show cancellations and postponements due to COVID-19 (coronavirus) are having. 

We want to let you know that the Brumark team is here to support you, our valued partners, any way we can and we have policies in place to do that. We are closely monitoring every trade show and event and making adjustments to your orders as necessary. 

If you have ordered flooring for shows or events that have been canceled or postponed or if you have any questions, please do not hesitate to contactyour Client Experience Manager or Account Manager to discuss how we can help. You can find contact information here

As you know, the situation is evolving daily. We can work together for the best possible outcome during this challenging time for our industry. We are all stronger together.

We look forward to seeing everyone at EXHIBITORLIVE.


Dave Walens, President, James Zacharias, Vice President of Sales, and your Brumark Team

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Brumark Partners with EXHIBITOR Magazine Again to Demonstrate the Power and Potential of Innovative Trade Show Flooring

Don’t forget
to look down! Brumark, the Total Flooring Solutions specialist, is pleased to
partner with EXHIBITOR Magazine again to turn EXHIBITORLIVE 2020 conference
flooring into an engaging marketing medium through the use of custom flooring
graphics and other flooring solutions. 

which is raising the bar on trade show flooring with the launch of an
innovative new product during EXHIBITORLIVE, will provide flooring graphics for
the Connection Zone and The Square networking areas and the entrance to the
Exhibit Hall, plus additional flooring graphics for the Awards Ceremony during
the conference. The conference will be held from March 29 through April 2,
2020, at the Mandalay Bay Convention Center in Las Vegas.

“Trade show
flooring provides a tremendous marketing and branding opportunity, and we’re
excited to partner with EXHIBITOR again on flooring solutions that demonstrate
that potential,” says James Zacharias, Vice President of Sales at Brumark. “The
entire Brumark team is dedicated to leading the industry through innovative
flooring solutions and world-class client service. Providing eye-catching
flooring for key areas of the EXHIBITORLIVE 2020 gives us the opportunity to
support a vital industry conference while allowing attendees to experience our
quality and latest innovations first-hand.”

thanks to Exploring Inc. and the Brumark team for providing quality graphics in
our high-visibility areas helping attendees find their way as they connect with
their species,” said Randy Acker, President & COO of Exhibitor Media Group.

information about Brumark, the national leader in tradeshow and event flooring
solutions, is available at