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Live Events Industry Launches Coalition in Fight Against COVID-19

Today, over 80 once-competing
live event production companies have banded together to launch Live for Life, a coalition offering engineering and support service solutions
in response to front line needs in the fight against COVID-19. Together, the
companies are applying their world class fabrication capabilities, logistics
expertise, significant raw materials inventories and labor to building
essential support systems, including temporary hospital rooms, testing centers,
emergency treatment patient rooms, PPE and more across the United States.

“Navigating COVID-19
healthcare is in part a logistical challenge – from the need for additional hospital/ICU
beds and drive-through testing centers, to aspects as simple as time and space,”
shared CEO Chris Meyer of George P. Johnson, a founding member of Live for
Life. “Together, the companies involved in the Live for Life coalition
recognized that our industry can make a difference. Event producers specialize
in planning complex logistics – in 2019 alone, we fueled the creation,
production, setup, and breakdown of 6,000 events in the U.S. We are highly organized
and efficient, very familiar with operating at scale, and we know how to build
the impossible quickly. Most importantly, we want to help.”

The live events industry
impacts over six million people – many of whom are now without income due to
COVID-19 restrictions. Dependent on in-person experiences, the damage to the
industry was swift and significant, and this new alliance channels its defining
grit and commitment by coming together to make a real difference. These people
are not just rolling over, they’re mobilizing.

“The idea to convert empty
convention centers to temporary hospitals came to life in a matter of days.
Every leader we contacted agreed to join this coalition without hesitation,”
stated Dave Walens, CEO of founding member, Exploring. “Competitors came
together as partners to meet this extraordinary need. This industry is united
and is making it happen.”

As a united force, Live for
Life has the volume and capacity to meet the temporary structure demand facing
the U.S. The coalition’s production and labor crews can be deployed regionally and
can have field hospitals operational within 72 hours of notification.

“We recognize that this
challenge is larger than any one organization. We are truly collaborating and
learning from each other as an industry,” added Nick Simonette, VP of Sales at
founding member Czarnowski. “Our gratitude and respect for our contemporaries
has exponentially expanded and we cannot wait to come together in a live
environment to talk, shake hands and even hug.”

Live for Life calls for
lawmakers, municipalities, government contractors and more to reach out to
or visit to learn


Live for Life

Live for Life is a nationwide alliance of over 80 event production companies
that have joined together to help fight COVID-19. The coalition offers
fabrication capabilities, logistics expertise, significant raw materials and
labor to build essential support systems, including temporary hospitals,
testing centers, emergency treatment patient rooms, PPE and more across the
United States. Participating live event experts include: Czarnowski, Exploring,
George P. Johnson, Exhibitor Media Group, Freeman, 3D Exhibits, Jackson &
Coker, Exhibitor Appointed Contractor Association, Experiential Developer and
Producers Association, ProExhibits, Exhibit Recruiter, Derse, ExpoDisplays, Gem
Exhibits, Classic Exhibits, CorpComm Exhibits & Events, Elevation 3D, STAR,
RENTEX, DS&L Group, Blue Sky Exhibits, CORT, OCTANORM, Exhibit Options, Choura,
CreativeHire, ATN Event Staffing, HighMark Tech Systems, 4Wall, Straight Up Technologies,
NParallel, beMatrix, BrandStand, AIM Meetings and Events, Techtonics, Impact XM,
Gilbert, GES, Gateway, stevensE3, Evo Exhibits, Shepard, Creatacor, Hill and
Partners, DZine International Furniture Hire, Apogee Exhibits and Environments,
Acer Exhibits and Events, Aluvision, Skye Agency, Dimension Design, Aggreko,
Productions Plus, Lighthouse Exhibits Inc, Apple Rock, Skyline Exhibits, GWF
Associates, LLC, Centerpoint Marketing, Brumark Total Flooring Solutions, IPME,
GraphicsNow, Ion Exhibits, EEI Global, Marquis Exhibits, City Graphics
Solutions, Exhibitus, Showbench North America, Evolve, Katherine Frank
Creative, Valley Expo Displays, Vector Five, 616GC, ABComRents, SmartSource, Sparks,
Fern, Synergy Design Group, ITC, AGAM, Moss, TrussWorks, and growing.

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